Impact | VIFF Impact | VIFF Impact
Come and witness the outrageous ecological footprint caused by the production of blue jeans. Narrated by Jason Priestley, RiverBlue charts the damaging environmental effects of the textile and tanning industries by observing the heavy pollution present in the nearby rivers of high-production manufacturing areas in India, China and Indonesia.
Following Mark Angelo, notable international river conservationist, we discover that a critical source of this pollution is the volume of water consumed and the toxic chemical waste incurred by the rising demand for cheap fashion, particularly blue-jeans manufacturing. And the film isn’t afraid to name names. Major Western brands such as Gap, H&M and Nike are equally responsible for the pollution caused by their currently unsustainable structures. Major water sources, such as the Ganges in India, are being polluted so significantly that lives are being irreversibly impaired. The fashion industry’s detrimental effects on humanity can no longer be denied, and Mark Angelo has researched some solutions. Around the world are new technologies which allow for jeans production without the requisite of water or toxins to create a similar look.
A call to action, RiverBlue celebrates awareness as humanity’s hope for making change and advocating solutions for sustainable, eco-friendly fashion production for the future.