VIFF Demographics
FILM FESTIVAL
• 75% are repeat yearly patrons
• 72% own a vehicle
• 65% eat in restaurants
• 52% live in Vancouver's Westside
• 55% are male
• 45% are female
• 52% are between 18 and 34
• 26% are between 35 and 44
• 22% are 45 plus
• 62% are single
• 28% are married
• 52% earn $20,000 to $45,000
• 32% earn $45,000 to $70,000
• 16% earn $70,000 plus
TRADE FORUM
• 51% are male
• 49% are female
• 30% are younger than 35
• 57% are between 35 and 45
• 51% earn $55,000 to $75,000
• 24% earn over $75,000
• 49% are film producers
• 26% are agents or talent managers
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