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Media Contact: Lainé Slater, laine@viff.org 604-685-0260 MEDIA RESOURCES |
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SNEAK PREVIEW - Wednesday, May 6, 6:30pm & 8:00pm only MALLS R US
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Combining nostalgia, dazzling architecture, pop culture, economics and politics, Malls R Us examines North America's most popular and profitable suburban destinationthe enclosed shopping centerand how for consumers they function as a communal, even ceremonial experience and, for retailers, sites where their idealism, passion and greed merge. With a sepulchral soundtrack by Air (Lost in Translation), the film blends archival footage, visits to some of the world's largest and most spectacular malls, and interviews with architects, mall developers, sales managers, environmentalists, labor activists and social critics, as well as mall shoppers themselves. MALLS R US discusses the psychological appeal of malls to consumers, how architects design their environments to combine consumerism with nature and spectacle, how suburban shopping centers impart social values, how malls are transforming the traditional notions of community, social space and human interaction, and shows nostalgic mall fans who commemorate the closing of older malls on their DeadMalls.com Web site. Visiting the construction sites of several of the world's largest shopping centers of the future, in Dubai and India, MALLS R US reveals how their gargantuan growth, both in size and geographical expansion, as virtual cities devoted to tourism, leisure and luxury shopping, threaten small shop owners and the environment. HELENE KLODAWSKY- WRITER DIRECTOR Related Links: New York Times Debate: 101 Uses for Deserted Mall “Wonderful... brought something marvelous and unexpected and new to the subject. As you watch it, its scope broadens and broadens, like a complex film plot. At the end you feel as if you've seen something slightly holy.” “Fascinating yet ultimately frightening... an elegant, thoughtful documentary which exposes the mindset of mallpreneurs and mall designers, from the time malls were first invented till the present, and the increasingly sophisticated, calculated effects of their manipulations.” “A powerful reminder as we slide into global economic crisis of how much mass consumption has shaped people's lives and created the public spaces of modern societies…This film impresses upon us the folly of our ways, the alternatives we might entertain, but also the difficulties we will face extricating ourselves from a world overly dependent on retail for prosperity and community.” Lizabeth Cohen, author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America |
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MEDIA RESOURCES Vancity Theatre Web Site: www.vifc.org |
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VIFC TICKETS AND INFO Call the FILM INFO LINE: 604.683.FILM (3456) for the latest info and listings. Tickets can be purchased in advance on-line at www.vifc.org or in person 30 minutes before showtime. Adult tickets: $10 (Double Bill - $13) As a registered non-profit society, the VIFC screens films that have not always been seen by the BC Film Classification Board. Under BC law, any person wishing to see these unclassified films must belong to the VIFC Society and be 18 years or older. Valid for one year based on the date of purchase, the VIFC basic membership cost is $2.50. For More Membership Information go to http://www.vifc.org/membership.html. Vancity Theatre is located at 1181 Seymour St. (at Davie) |
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