Not Business As Usual (film and panel discussion)

(Canada, 2013, 150 mins)
FEATURING Panel speakers: W Brett Wilson (Dragon’s Den), Joel Bakan (The Corporation), Mark Brand (Save on Meats), Sandra Odendahl (RBC).
Tickets $18 ($15 students).



Guest passes and volunteer passes not accepted.

Capitalism. For more than a century it has driven immense technological progress, development and prosperity. It was the promise of something better… a better life for your family, a better start for your business, a better legacy to leave the world. Founded on the virtues of hard work, equal opportunity and a free market economy.

But somewhere between the dreaming, and the making, and the buying, and the selling – we were duped. And we’re just now beginning to realize how badly.

Not Business As Usual is a provocative look at capitalism as envisioned by Nobel Prize winner Milton Friedman, the most influential economist of the late 20th century. The film explores why he only measured success by one metric: Profit. And how that narrow view has resulted in environmental destruction, human rights abuses and ironically enough, unsustainable business practices.

This 60-minute documentary by Lawrence Le Lam, Rik Kingle-Watt and Institute B tracks the changing landscape of business with the rising tide of "conscious capitalism" and features the inspiring stories of several subversive entrepreneurs from Vancouver who are redefining what it means to be successful.

This screening will be followed by a panel discussion moderated by Sharad Khare. Speakers include Joel Bakan (writer of The Corporation), Mark Brand (Save-On Meats), Sandra Odendahl (RBC Director of Sustainability).

$18 Ticket price includes a reception sponsored by RBC.

Doors: 5.30 Film: 6.30 Panel and Q&A: 7.40 Reception: 9.00

About Institute B

Institute B is an accelerator for businesses that put profit and societal value on equal footing. We are entrepreneurs developing entrepreneurs through education, consulting and funding. We accelerate results through personal development and by embedding audacity into strategic business planning. Together we build unreasonable corporate cultures founded in audacity.

About the Panelists

Joel Bakan is a professor of law at the University of British Columbia, and an internationally renowned legal scholar and commentator. A former Rhodes Scholar and law clerk to Chief Justice Brian Dickson of the Supreme Court of Canada, Bakan has law degrees from Oxford, Dalhousie, and Harvard. His critically acclaimed international hit, The Corporation: The Pathological Pursuit of Profit and Power (2004), electrified readers around the world (it has been published in over 20 languages), and became a bestseller in several countries. The book inspired a feature documentary film, The Corporation, written by Bakan and co-created with Mark Achbar, which won numerous awards and was a critical and box office success. Bakan’s award-winning book, Childhood Under Siege: How Big Business Targets Children (2012), was named one of the top ten business books of 2012 by Booklist and has been translated into numerous languages. A frequent recipient of awards for both his writing and teaching, Bakan has worked on landmark legal cases and government policy, and serves regularly as a media commentator and speaker.

Mark Brand is one of Vancouver’s most recognized entrepreneurs. After opening his first restaurant, Boneta, in 2007, he went on to open an independent clothing label and storefront called ‘Sharks + Hammers’, followed by The Diamond tapas restaurant and lounge, Seamonstr Sushi, Catalog Art Gallery, PortSide Pub and lastly, his largest undertaking to date, Save on Meats.

Founded in 1957 Save on Meats has been a Vancouver landmark since it opened serving the local community with a butcher shop and lunch counter. After closing down, Mark Brand resurrected the Save on Meats enterprise. Brand carried with him a vision to restore the building back to its prime for all Vancouver residents, and to be committed to it being a true social enterprise by working with partners to create a sustainable business model that serves the community. Mark Brand has since been invited to share his message of social enterprise at numerous conferences and universities in North America, as well as world-renowned events such as TED Talks.

As the Director of Corporate Sustainability at RBC, Sandra Odendahl leads a team responsible for global strategy and leadership in the areas of environmental and social credit risk management, environmental products and services, bank-wide environmental programs, and external relations related to corporate sustainability issues. In 2012, Sandra was also appointed to head RBC’s new social finance initiative, a $20 million program to catalyse the use of private money and financial markets to solve environmental and social issues.

David Berge is a Senior Advisor to RBC and the RBC Generator Fund. He is the CEO of Underdog Ventures, a company which creates and manages customized high impact venture capital funds. Underdog Ventures was recognized as one of ten U.S. financial institutions providing especially strong benefits to the environment and one of the top five funds supporting social mission. David also is the Chairman and founder of the Underdog Foundation, active in impact investing and philanthropy.

W. Brett Wilson is a Canadian entrepreneur, philanthropist & all-time leading deal maker on CBC’s hit TV show, Dragons’ Den. Hailing from North Battleford Saskatchewan, he has a regular column on entrepreneurship in the National Post, and is the author of the Canadian bestseller “Redefining Success: Still Making Mistakes”. He invests in the energy, agriculture, real estate, sports and entertainment industries through his primary holding company, Prairie Merchant Corporation. He has degrees in engineering and business and is a member of both the Order of Canada and the Saskatchewan Order of Merit. Often described as a "capitalist with a heart", Wilson sees corporate social responsibility not as an obligation but as an opportunity, and believes that strategic philanthropy can create major social and economic benefits.

Sharad Kharé (moderator) is the founder of “Imagination Dialogue” which facilitates dialogue with thought leaders in front of audiences and online. As a digital storyteller he interviews the most amazing people in the world from sports, entertainment, and business. Sharad has his Masters in Communications and works with organizations and individuals on how they tell their story to the masses using digital media. Sharad has interviewed people like rock legends Iron Maiden, spiritual leader Deepak Chopra, and author of Life of Pi, Yann Martel, his legacy work has allowed people to share stories and accomplishments with their families and the world. Sharad is the Principal at Kharé Communications., His digital work can be seen at and his digital bio at You can follow him on Twitter at @kharecom.