about OUR POSTER

Each year, TBWA\Vancouver is challenged with developing a fresh design concept for the much sought after festival program guide, and supporting posters. This year they decided to open it up, and ask local artists to create an original design using the theme of "An open mind is advised". Having seen Alex's McLeod's work on various design sites and blogs (including Kanye West's), they knew he would come up with something arresting and memorable. Alex worked closely with TBWA\Vancouver to come up with the final version that exemplifies this year's theme.

Alex McLeod generates his landscapes using 3D rendering software. The resulting digital prints are reference to what Alex describes as, 'his virtual installations playing off the idea of life cycles.' He specifically aims to simulate the idea of recycled matter, and the interconnectedness of all living things through their molecular history. For more on Alex's work visit alxclub.com or email alxclub@gmail.com.